For consultants & freelancers · clients 0–20
A structured program for expert consultants who can deliver the work but haven't yet built a base of 20 direct, paying clients — outreach, network, and follow-up included.
Book your free call →If you're still working toward clients 1 through 20, income usually feels less predictable — and that's completely normal.
See how it worksUnpredictable pipeline
It's rarely a skills problem. More often, the next client isn't lined up before the current engagement wraps — and that gap is what creates the dip.
Delivery and business development, at once
Running a consultancy means doing the work and finding the work. Most people set out to do the first. The second is what determines whether the business holds together.
Expertise isn't always enough on its own
Rates are unclear, introductions are vague, and intermediaries often stand between you and the client. Without deliberate positioning and outreach, even strong track records don't always translate into direct engagements.
A structured program with a finish line, not a retainer that runs forever. We build your outreach, CRM, and follow-up systems so you land clients 1 through 20, prove the model works, and leave with a pipeline you own.
With a decade of recruitment experience, I work exclusively with consultants in the 0-to-early-traction stage — founders who have the expertise to deliver but haven't yet built a base of 20 direct clients.
I focus on finding hidden opportunities in your network and turning them into your first paid engagements — the ones that prove your consultancy works.
The program has a clear endpoint: land your first 20 clients, build the systems behind them, and graduate with a practice that doesn't depend on luck or intermediaries.
Examples from past B2B engagements — startups and consultancies building their first commercial pipeline. The same phased approach applies in the program for solo consultants landing clients 1 through 20.
"JJ is transparent, keeps his promises, and gives practical client-acquisition support without any BS."
"The most valuable part was learning how to find the right contacts, build targeted mailing lists, and profile myself better on LinkedIn."
"Without a clear strategy I would never have taken this freelance assignment confidently. The negotiation and contract structure made all the difference."
"The biggest value was building a real sales process: finding the right decision-makers, creating targeted outreach lists, and negotiating terms that turned conversations into paid work."
The full program is €2,800/month with a 3-month minimum (€8,400 total). That covers lead generation, CRM, network reactivation, and appointment setting within a defined monthly scope — not unlimited hours. See Services for exactly what's included each month.
For most consultants at the 0–20 stage, the included volume is enough. If you want more outreach, calling, or CRM work beyond that, we can add à la carte support from €80/hour. I'll flag it early if you're approaching the limits, and I'll confirm the fit on your free call before you commit.
You own the process.
That's exactly who this program is built for. You don't need an existing client list or a working sales process — you need expertise and willingness to show up. I handle the outreach infrastructure, positioning, and follow-up systems; you handle the conversations and delivery. Client #1 is the hardest; the program is designed to get you through that phase systematically.
Each month includes up to 80 qualified prospects reached per week, CRM and pipeline management, up to 8 hours of calling and appointment setting, and a weekly strategy review. Month 1 also covers positioning, network reactivation, and outreach setup.
The goal is your first 20 paying clients — typically over ~12 weeks — with a pipeline and systems you keep. I can't guarantee client #20 by a fixed date; that depends on your market, expertise, and how you show up in conversations.
This is a collaboration — I can't do it without your participation. I expect you to reply to opportunities I create, show up to a brief weekly check-in, and engage when a lead needs a decision.
Month 1 includes a kick-off, positioning workshop, and sessions on converting conversations into engagements. In total, expect roughly 3 hours per week from your side.
You graduate with a consultancy that has proof behind it — a client base, a CRM, outreach systems, and the skills to keep the pipeline moving. The program has a defined endpoint; it's not designed to keep you dependent on me. If you want ongoing support after that, we can discuss it — but the goal is to leave you self-sufficient, not on a permanent retainer.
I won't promise you client #20 by a fixed date — anyone who does is lying. What I will commit to is the process: targeted outreach, a working CRM, weekly check-ins, and a system you can see operating in real time. Results depend on your market, your expertise, and how you show up in conversations — but you'll never be in the dark about what's happening or why. On the free call, I'll be straight with you about whether I think the program is a fit for your situation.
A free 20-minute call to see where you are today, whether you're in the 0–20 client stage, and how the program gets you to your first 20 engagements.
Book your free call